The Brief

The 2020 Tokyo Olympics have been postponed to 2021 due to a world pandemic. The global tradition, and all its assisting ceremonies have been cancelled and the world will have to wait another year. The Olympians who were ready to ‘shine’ this summer will have to continue training in preparation for Tokyo 2021. 

 

Train like an Olympian is turning the year wait into a positive, aiming to boost morale globally. By partnering with Durex, it has created a limited-edition product range that rebuilds anticipation and excitement for the 2021 Tokyo Olympics, whilst advertising safe sex. 

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Train Like an Olympian